Peg Perego, the Italian company founded in 1949 by Giuseppe Perego, who initially just tried to tailor-made a stroller for his lovely son. That stroller has earned everyone attention and wrote the first page of this well-known international brand nowadays.
Peg Perego revolutionized the market by designing carriages and strollers using “rubberized fabric” instead of sheet metal and wicker which were commonly in use and providing everyone with child care products that until that time had a limited market due to high costs.
Avant-garde, attention to market changes and foresight have built a successful company over time which is known all over the world for its original ideas in the fields of infant care and toys, which are always of the highest quality and up to speed with the expectations of the modern mom.
The campaign “Mamma in Italy” confirms the company’s creed in the Italian way of production which has earned the trust of mother’s for its quality: whoever loves “Made in Italy” looks for style, elegance, details and safety, quality ideas which Peg Perego constantly refers to when designing and creating its products.
Only if the industry is able to translate new ideas into products that are able to “enter and withstand” the test of time, do these ideas take on a role in the usage culture: this is the case of Peg Perego’s Italian history.